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2020: what has been done in the field of information and image?

• 30 december, 2020
  
  

  ALMATY. December 30. Press center – What work has been done in 2020 to implement the PR-campaigns aimed at building a positive image of the Kazakh National Women's Teacher Training University in society and to provide comprehensive information and improve the image of the university? Are there any achievements? The press-secretary of the university – the head of the department of press and public relations Zhandar Asan reviewed the work done in this regard.

   

  816 IMAGE PUBLICATIONS PUBLISHED

  In 2020, a total of 816 information and image publications about the Kazakh National Women's Teacher Training University were published in international, national and regional media. During this period, 46 TV stories and programs were broadcast on TV channels, 266 in periodicals, 495 on websites and portals and 9 on radio. In addition, 18 publications of professors and staff were published in the media. Image-oriented materials were regularly published in more than 40 national and international media.

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  OFFICIAL WEBSITE OF THE UNIVERSITY – FACE OF THE EDUCATIONAL INSTITUTION

  In 2020, the information content (news, announcements) in the category "News" of the official website of the Kazakh National Women's Teacher Training University www.kazmkpu.kz was updated daily in the Kazakh, Russian and English languages. Last academic year, a total of 1,397 pieces of information were posted on the site. This figure is higher than in the corresponding period of the 2019 academic year.

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  OFFICIAL PAGES DISTRIBUTE IN THREE LANGUAGES

  In 2020, a total of 4,381 informational and educational materials were published on the official pages of the Kazakh National Women's Pedagogical University. This figure is higher than the same period last year. Today, the university's pages and channels on Facebook, Instagram, Twitter, Telegram, Vkontakte and YouTube disseminate daily information in Kazakh, Russian and English. The total number of subscribers to these networks is more than 10 thousand people.

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  ABOUT 100 RECTOR'S IMAGE MATERIALS RELEASED

  This year, 84 articles and interviews of the rector of the Kazakh National Women's Teacher Training University Gaukhar Aldambergenova were published in international and domestic media. In particular, during this period, 9 TV stories and programs with the participation of the head of the university were broadcast, and 75 image publications were published in periodicals and news agencies.

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  «QYZDAR ÝNIVERSITETI» NEWSPAPER CONSIDERS IMPORTANT ISSUES

  Prior to the introduction of the quarantine situation in the country due to the corona virus epidemic and the transition of university students to distance learning, several issues of the newspaper "Qyzdar Ýniversiteti" were published. The publication not only publishes information and news about the university, but also covers important and topical issues in the field of education and science.

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  PUBLIC RELATIONSHIP IS AN IMPORTANT STEP

  In 2020, the official social network pages of the Kazakh National Women's Teacher Training University received about 2,000 applications and inquiries from citizens. 80-90% of all applications are related to the educational process and social issues, the remaining 5% are letters of thanks and congratulations and letters addressed to the head of the institution.

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  INFORMATION AND DESIGN REBRANDING

  The official website of the Kazakh National Women's Teacher Training University "kazmkpu.kz" has been updated and its information and design content has been rebranded. The goal is to increase the level of access to information needed by citizens and the development of the resource in line with modern requirements.

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  GIRLS 'UNIVERSITY LEADS

  The Kazakh National Women's Teacher Training University has consistently been among the best in terms of the results of the analysis conducted among public universities on social networks and the media. In particular, KyzPU has achieved positive results in the dissemination of information on social networks and its publication in the media.

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  KYZPU OFFICIAL ACCOUNTS RECOGNIZED BEST

  The official pages of the Kazakh National Women's Teacher Training University on Facebook and Vkontakte were recognized as the best in terms of information attractiveness. This was announced at a meeting organized by the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken". The analysis was conducted by TVM SMM of Kazakhstan's TV Media Digital. The study involved 70 public and private universities in Kazakhstan. The analysis was conducted on the parameters "Attractiveness (ER)", "Number of subscribers", "Decoration of official accounts" and "Number of publications". According to the "Attractive Ratio (ER)", the official Facebook page of the Women's University was 13.2 percent, and the official page on Vkontakte was 1.36 percent.

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  COGNITIVE PROJECTS HAVE BEEN IMPLEMENTED

  On the official social network pages of the Kazakh National Women's Teacher Training University, educational projects "Girls' University: History and Knowledge", "Glorious graduates of a private university" were launched. The purpose of Internet projects is to provide information about the history of the unique educational institution, to promote among young people the civic image of graduates of the university, who have made significant contributions to science, education, culture and other fields.

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  ENCYCLOPEDIA COLLECTION PUBLISHED

  The Kazakh National Women's Teacher Training University has published a reference book "The Nest of the Nation". The encyclopedic work describes the civic image of the graduates of the Women's University, one of the fundamental centers for teacher training in the country, who have made significant contributions to science, education and culture, their work and noble deeds.

  Press and Public Relations Department

  Contact phone: +7 727 237 00 07

  e-mail: kyzdaruniversity_press@gmail.com

   

   

   

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